At Williams Subaru, we take great pride in giving our customers superior customer service as well as offering the following dealership advantages:

- Williams Subaru is part of the Williams Automotive Group, which is a family-owned and locally-operated business that has served the Carolinas since 1937 with a proven track record of doing business the right way.
- Williams Subaru offers an exclusive New Vehicle Limited Warranty on most new Subaru vehicles. This warranty is complimentary and allows you to complete maintenance at any ASE certified facility in the United States. 
- Your new Subaru purchase also includes 1 year of Road Hazard protection. Covers up to 1 $200 claim in the first year of ownership for repair or replacement cost for damages to tires from nails, glass, and potholes.
- Shopping around? We will gladly price-match Charlotte area competitor offers on new Subaru vehicles!
- Proud to offer fair, market based pricing on all vehicles.
- We are a top contributor to local Charlotte area non-profits. 
- Our facility is eco-friendly certified and pet-friendly! We welcome you to bring your furry family member along on a test drive!
- We are conveniently located in Charlotte, NC on E. Independence Blvd. (U.S. 74) near I-77, I-277, I-85, and I-485 for easy access. You may view a map here for directions to our Subaru dealership.
- Our ASE certified service center and body shop are home to several Subaru factory trained technicians. We offer OEM Subaru parts and genuine manufacturer vehicle accessories at our parts department. 
- Convenient service hours as well as 24-hour vehicle drop-off, loaner vehicles, free shuttle service, available valet, and a complimentary exterior car wash with every service upon request.

If you have bought a new Subaru or used vehicle from Williams Subaru, we want to give you the opportunity to earn some extra money by referring your friends, co-workers, and family members to our Subaru car dealership in Charlotte, NC!

If you refer another customer to us, there are two different ways that you can get paid!*

1. If you contact our Subaru Sales Staff via email or phone call to let us know that you're sending us a referral before they arrive to the showroom, then we will pay you $100 if they buy a new or used vehicle from us.
2. If you refer a customer to us, and come to our Charlotte Subaru dealership in person with your referral, then we will pay you $100 if they buy a new or used vehicle from us!

Also, be sure to ask about our Subaru Service Department's Customer Referral Program!

*Please see dealer for details.