The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Williams Subaru Charlotte dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Charlotte, Humane Society of Union County NC, Kindness Kennels
HAWK - Habitat And Wildlife Keepers
Shamrock Gardens Elementary, Rama Road Elementary School
Second Harvest Food Bank Metrolina, Common Heart
ACEing Autism, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital
Love Promise Stories from Williams Subaru Charlotte
Subaru and Williams Subaru Charlotte believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Season of Gratitude: Supporting Charlotte Rescue Mission - Kaitlyn M
We were proud to partner once again with Charlotte Rescue Mission to support families in need through their annual Thanksgiving meal program, one of our favorite events of the year! Our teams came together with a shared purpose to assemble 100 Thanksgiving boxes filled with essential holiday staples, including stuffing, yams, green beans, and more. This event is especially meaningful because it brings our team together to make a direct impact in the community. Working side by side to pack each box is a reminder of the power of teamwork and the importance of giving back during the holiday season. The completed boxes were delivered to Charlotte Rescue Mission just in time for Thanksgiving, helping ensure families could enjoy a warm, comforting meal and a moment of togetherness during the holiday.
Supporting Community Fun at the Locust Fall Festival - Kaitlyn M
We were proud to support the Locust Fall Festival through a donation that helped fund the event's DJ, providing music and fun for more than 2000+ families during a safe and fun trick or treating experience. This event holds special meaning for our team, as it is one that Bruce, a collision technician at Williams Subaru, and his family attend each year. By contributing to the festival, we were able to support a community-focused event that brings families together in a safe, welcoming environment. Seeing our team members communities benefit from these moments reinforces our commitment to giving back and supporting the people and places that matter the most to our employees and their families.
Empowering Future Drivers: Car Care & Safety Workshop with The Car Chick - Kaitlyn M
We were proud to partner with The Car Chick to host an educational event in our space focused on empowering Girl Scouts with essential vehicle maintenance knowledge and road safety awareness. By opening our facility for this hands-on experience, we created an engaging environment where participants could learn practical skills in a welcoming, real-world setting. During the event, the Girl Scouts were introduced to the basics of routine vehicle maintenance, including the importance of oil changes, tire rotations, filters, and fluid services. They learned how to check key vehicle fluids, measure tire pressure, and inspect tire tread to better understand how proper maintenance contributes to vehicle safety and reliability. The session also emphasized safe driving fundamentals, covering correct seating and mirror positions, the importance of checking mirrors, staying focused on the road, and avoiding phone use while driving. A hands-on portion allowed the scouts to actively practice skills such as checking tire pressure, reinforcing what they had learned. Events like this highlight the value of community partnerships and education, helping equip the next generation with confidence, knowledge, and practical skills they can carry with them well into the future.
Cats, Community, and Compassion: Tips & Tails Adoption Event - Kaitlyn M
We were excited to partner with Tips & Tails for a cat and kitten adoption event in our showroom, welcoming around 20 cats and kittens in need of loving homes. Throughout the event, the Tips & Tails team educated attendees on the importance of Trap-Neuter-Return (TNR) and shared their mission to protect, care for, and advocate for stray and feral cats in our community. The showroom was filled with community members, volunteers, and customers who took the time to learn, ask questions, and connect with the cats. In addition to raising awareness about TNR and responsible rescue efforts, the event resulted in six on-site adoptions, with several more potential adoptions initiated. One especially meaningful moment came when a customer who was visiting for a service appointment fell in love with two cats and officially welcomed them into her home. Events like this highlight the impact of opening our doors to local rescue partners and creating opportunities for education, connection, and second chances for animals in need.
Delivering Supplies, Support, and Smiles to Rama Road Elementary School - Kaitlyn M
As part of the Subaru Loves Learning initiative, our Williams Subaru team proudly delivered school supply boxes along with a donation to Rama Road Elementary School to help students start the school year strong. Filled with essential classroom materials and inspiring learning tools, these boxes and funds serve as a heartfelt reminder to students and teachers that their community is here to support them every step of the way. Education is a powerful foundation for a brighter future, and Subaru believes every child deserves the opportunity to learn, grow, and thrive. This initiative is so meaningful to us because it’s about empowering classrooms, supporting educators, and giving students the confidence they need to succeed. Seeing the smiles and excitement as we dropped off the supplies and donation was truly heartwarming. For Williams Subaru, moments like these reflect what our Love Promise is all about which is making a positive impact, showing up for our community, and helping create brighter futures for the next generation.
Making Every Step Count at the Community Matters 5K - Kaitlyn M
Williams Subaru was honored to sponsor the Community Matters 5K once again, held at Community Matters Café by Charlotte Rescue Mission. This inspiring event brings people together to support individuals on their journey of recovery while raising funds for vital programs that change lives. Being part of a race that champions hope, resilience, and second chances is something we look forward to every year. The day was filled with energy and emotion as runners of all ages took to the course, many of them current program participants who have overcome incredible challenges and are building brighter futures. It was deeply moving to see them cross the finish line surrounded by encouragement and support from the community. We were also proud to cheer on a few of our own team members who joined the run, making the day even more meaningful. Events like the Community Matters 5K are a powerful reminder of what it means to come together for a greater purpose. For Williams Subaru, supporting Charlotte Rescue Mission’s work is more than a sponsorship, it’s a reflection of our commitment to strengthening our community, one step at a time.
Sharing Warmth and Hope Through Subaru Loves to Care - Kaitlyn M
Every summer, Williams Subaru proudly takes part in the Subaru Loves to Care initiative in partnership with The Leukemia & Lymphoma Society, a program dedicated to bringing comfort and support to children and families facing cancer. Our team visits Levine Children’s Hospital to hand-deliver cozy blankets and engaging craft kits to young patients undergoing treatment. These thoughtful gifts are more than just items, they’re a symbol of hope, strength, and the community’s unwavering support during a difficult journey. For our team, this initiative is one of the most meaningful moments of the year. It’s a chance to step beyond the showroom and connect with families in a deeply personal way, reminding them they’re not alone. Seeing the smiles on the children’s faces and knowing we’ve brightened their day — even just a little — is what Subaru’s Love Promise is all about. Through Subaru Loves to Care, Williams Subaru is honored to spread warmth, compassion, and kindness where it’s needed most. Because for us, loving and supporting our community is more than a mission, it’s at the heart of everything we do.
Around the Crown 10K: A Labor Day Tradition We Love Supporting - Kaitlyn M
Williams Subaru was proud to once again sponsor the Around the Crown 10K, one of Charlotte’s most exciting running events, held over Labor Day weekend. The annual race brings together thousands of runners from across the region, all coming together to celebrate community, health, and the joy of movement. As part of our ongoing commitment to supporting local events that make a positive impact, our team was thrilled to be a part of the fun from start to finish. Throughout the weekend, our team was on-site cheering on participants and handing out Subaru goodies to runners and spectators alike. We even collaborated with our friends at Summit Coffee and Ice Cream to give free scoops to Subaru owners, a sweet way to say thank you to our incredible Subaru community. We also had a few of our own team members lace up their running shoes and participate in the event, making the day even more meaningful for everyone involved. The Around the Crown 10K has become one of our favorite annual traditions, and we’re grateful for the opportunity to support such a vibrant, uplifting event. It’s more than just a race, it’s a celebration of endurance, togetherness, and the incredible Charlotte community we’re proud to serve. We’re already looking forward to next year’s run and another chance to cheer on every step of the way!
A Purr-fect Day with Windsor Kittens at Williams Subaru - Kaitlyn M
We recently had the joy of hosting an adoption preview event right here in our showroom with one of our amazing partners, Windsor Kittens. They brought an incredible variety of cats and kittens, each one looking for a loving forever home. Our team and visitors were thrilled to meet these sweet furry friends and spend time getting to know their unique personalities. The event was a huge success with several adoptions taking place throughout the day. One of the most heartwarming highlights came from within our own team—our Business Manager, Kaetlyn, couldn’t resist and adopted two adorable kittens! Seeing our team lead by example and open their hearts to rescue animals made the day even more special. Events like this remind us how important it is to support our local rescue partners and give these pets a chance at a better life. We loved having Windsor Kittens in our showroom and are so grateful for the incredible work they do in our community.
Williams Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Charlotte, this is a harsh reality. Helping others strengthens communities, which is why Williams Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Williams Subaru have helped nearly 900,000 children and adults in urgent need. On 02/07/2025, Williams Subaru donated 204 coats to The Relatives. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
