Williams Subaru Charlotte are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Williams Subaru Charlotte, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Williams Subaru Charlotte, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Williams Subaru Charlotte dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Charlotte, Humane Society of Union County NC, Kindness Kennels
HAWK - Habitat And Wildlife Keepers
Shamrock Gardens Elementary, Rama Road Elementary School
Second Harvest Food Bank Metrolina, Common Heart
ACEing Autism, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital
Love Promise Stories from Williams Subaru Charlotte
Subaru and Williams Subaru Charlotte believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Williams Subaru Fuels Up Our Local Police Precinct for Police Appreciation Week - Kate D
At Williams Subaru, the Subaru Love Promise means showing up for the people who show up for us every single day. For Police Appreciation Week, that meant stocking the break room at our local police precinct with everything officers need to stay fueled up and ready for whatever the shift brings. Our team put together a full lineup of snacks and drinks built for long nights and tough calls: energy drinks, seltzer, and Gatorade to keep officers hydrated and alert, plus chips, protein bars, and beef jerky for a quick, satisfying bite between calls. The goal was simple — make sure that no matter how long the shift or how demanding the day, our officers had a break room stocked with the fuel to keep going. It's a small gesture next to the job our officers do every day, but it's one way Williams Subaru can say thank you to the men and women who keep our neighborhoods safe. From protecting our streets to responding in our toughest moments, our local police officers show up so our community can feel secure, and we wanted to make sure they felt supported right back. Williams Subaru is proud to stand behind our local police precinct and grateful to every officer who serves and protects our community. Thank you for keeping our neighborhood in order and safe.
Williams Subaru Brings Career Day to Life at Rama Road Elementary - Kate D
At Williams Subaru, the Subaru Love Promise means investing in the next generation right here in our community — and that's exactly what Denny and Ben from our team set out to do at Rama Road Elementary School's recent Career Day. Instead of just talking about a career in automotive, Denny and Ben brought the career with them, rolling a Subaru right onto school grounds so students could see, touch, and explore it up close. They walked the kids through everything from the engine to the mufflers, explaining what each part does and how a single vehicle brings together so many different careers under one roof — sales, service, parts, detailing, and more. For a lot of the students, it was the first time they'd ever gotten to peek under the hood of a car or crawl around one without being told to keep their hands to themselves. The unquestionable highlight of the day? Hearing the car start up. Every time the engine roared to life, the kids lit up, peppering Denny and Ben with questions about how it worked and what it would take to do their jobs someday. It was a small visit with a big impact — a chance to show Rama Road students that a career in automotive is hands-on, exciting, and full of possibility. Williams Subaru is proud to invest in the students of our community and grateful to Denny and Ben for representing our team so well.
Subaru Loves the Earth: Growing Charlotte's Tree Canopy with the Arbor Day Foundation - Kate D
At Williams Subaru, the Subaru Love Promise means caring for our planet just as much as our people. That commitment took root — literally — when we partnered with the Arbor Day Foundation to bring native tree saplings to our customers and help grow Charlotte's tree canopy, one yard at a time. Ahead of the event, Williams Subaru purchased a selection of tree saplings from species native to our local area, chosen specifically because they're suited to Charlotte's soil and climate and give our region's ecosystem the best chance to thrive. When customers visited the dealership, they had the chance to adopt a sapling of their own, learn a bit about the species they were taking home, and leave with more than just a great vehicle — they left with a tree ready to be planted in their own yard. It's a simple idea with a lasting impact: every sapling that leaves our dealership becomes a tree that cleans our air, shades a neighborhood, and adds to Charlotte's urban forest for decades to come. For our team, it was a rewarding way to put down real roots in the community we serve, and to see customers get genuinely excited about doing something good for the environment. Williams Subaru is proud to partner with the Arbor Day Foundation and grateful to every customer who adopted a sapling and helped us grow a greener Charlotte, one tree at a time.
Bright Blessings Snack Pack Packing Event - Kate D
At Williams Subaru, the Subaru Love Promise isn't just a philosophy — it's something our team and our customers get to live out together. That's exactly what happened when we partnered with Bright Blessings, a Matthews, NC nonprofit dedicated to serving homeless and impoverished children across the Charlotte area, for a snack pack packing event right here at the dealership. On event day, our showroom floor turned into an assembly line of generosity. Employees from every department rolled up their sleeves alongside customers who stopped by specifically to lend a hand, forming teams to sort, fill, and box snack packs for kids who might otherwise go without a reliable meal between school and home. By the end of the day, the group had packed more than 200 snack packs — each one a small but meaningful promise that a child in our community would have something good to eat. What made the event special wasn't just the number of packs assembled, but who assembled them. Watching customers set down their coffee to pack snacks alongside our sales and service teams was a reminder that the people who trust us with their vehicles also trust us to show up for our neighbors. That's the heart of the Subaru Love Promise: building a dealership that gives back to the community that supports it, one snack pack — and one act of kindness — at a time. Williams Subaru is proud to stand behind Bright Blessings' mission and grateful to everyone who packed, sorted, and showed up to make sure over 200 local kids felt a little more cared for when they go back to school soon!
Driving Hope to Levine Children's: A Subaru Love Promise in Action - Ashley W
On Tuesday, June 23, Williams Subaru brought the Subaru Love Promise to life through a heartfelt partnership with Blood Cancer United, delivering warmth, comfort, and compassion to patients at Levine Children's Hospital. Together, they shared blankets, care kits, and encouraging words with children and families navigating the challenges of cancer. A special shoutout to the incredible team at Williams Subaru whose passion for serving the community was clear in every interaction. Their commitment goes far beyond the road, helping bring hope, light, and love to children who need it most. Through this meaningful act of generosity, Subaru continues to show that caring is at the heart of everything they do.
Subaru Loves to Help: Williams Subaru Wraps Charlotte's Youth in Warmth - Kate D
At Williams Subaru, the Subaru Love Promise isn't just a commitment — it's something we act on in our own backyard, right here in Charlotte. This year, we were proud to partner with Operation Warm® to donate brand-new coats to The Relatives, a Charlotte-based nonprofit that has been keeping kids safe and families together since 1974. The Relatives serves youth and young adults ages 7–24 through crisis shelter, transitional housing, and wraparound support — meeting young people at some of the most vulnerable moments of their lives. For many of the youth who walk through The Relatives' doors, a warm coat isn't a small thing. It's protection, dignity, and a tangible reminder that someone in their community sees them and cares. Through the Subaru Loves to Help initiative and our partnership with Operation Warm at Williams Subaru, we were able to make sure more young people in Mecklenburg County headed into the colder months with one less worry. It was a privilege to support an organization doing such critical, compassionate work — and a reminder of why we're proud to be more than a car dealer in this community. Williams Subaru is honored to stand alongside The Relatives and Operation Warm in the belief that every young person deserves to feel safe, supported, and warm.
Williams Subaru Gives Back with Thompson Child & Family Focus - Kaitlyn M
Williams Subaru was proud to support Thompson Child & Family Focus by lending a helping hand to organize Christmas donations for families in our community. A few of our team members volunteered their time to assist with sorting and organizing donated items, helping ensure families receive support during the holiday season. This effort reflects our commitment to giving back and supporting organizations that make a meaningful difference for children and families. By working alongside Thompson Child & Family Focus, our team was honored to contribute to spreading holiday cheer and helping create a brighter season for families in need.
A Day of Community and Compassion: Humane Society Adoption Event - Kaitlyn M
We were proud to open our showroom to the Humane Society of Union County to host an on-site adoption event for dogs and cats. Throughout the day, the showroom was filled with community members, volunteers, and potential adopters who came out to meet animals in need of loving homes. The event provided a welcoming, high-traffic environment where adopters could spend time with their potential new family members while also helping the animals become more comfortable and socialized outside of a shelter or foster setting. Humane Society volunteers were on hand to share information, answer questions, and support each adoption interaction. By opening our space for this event, we were able to support the Humane Society of Union County's mission while creating meaningful connections between pets and families. The busy showroom reflected the strong community support and the shared goal of helping dogs and cats take the next step toward their forever homes.
A Season of Gratitude: Supporting Charlotte Rescue Mission - Kaitlyn M
We were proud to partner once again with Charlotte Rescue Mission to support families in need through their annual Thanksgiving meal program, one of our favorite events of the year! Our teams came together with a shared purpose to assemble 100 Thanksgiving boxes filled with essential holiday staples, including stuffing, yams, green beans, and more. This event is especially meaningful because it brings our team together to make a direct impact in the community. Working side by side to pack each box is a reminder of the power of teamwork and the importance of giving back during the holiday season. The completed boxes were delivered to Charlotte Rescue Mission just in time for Thanksgiving, helping ensure families could enjoy a warm, comforting meal and a moment of togetherness during the holiday.
Supporting Community Fun at the Locust Fall Festival - Kaitlyn M
We were proud to support the Locust Fall Festival through a donation that helped fund the event's DJ, providing music and fun for more than 2000+ families during a safe and fun trick or treating experience. This event holds special meaning for our team, as it is one that Bruce, a collision technician at Williams Subaru, and his family attend each year. By contributing to the festival, we were able to support a community-focused event that brings families together in a safe, welcoming environment. Seeing our team members communities benefit from these moments reinforces our commitment to giving back and supporting the people and places that matter the most to our employees and their families.
