The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Williams Subaru Charlotte dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Charlotte, Humane Society of Union County NC, Kindness Kennels
HAWK - Habitat And Wildlife Keepers
Shamrock Gardens Elementary, Rama Road Elementary School
Second Harvest Food Bank Metrolina, Common Heart
ACEing Autism, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital
Love Promise Stories from Williams Subaru Charlotte
Subaru and Williams Subaru Charlotte believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
A Purr-fect Day with Windsor Kittens at Williams Subaru - Kaitlyn M
We recently had the joy of hosting an adoption preview event right here in our showroom with one of our amazing partners, Windsor Kittens. They brought an incredible variety of cats and kittens, each one looking for a loving forever home. Our team and visitors were thrilled to meet these sweet furry friends and spend time getting to know their unique personalities. The event was a huge success with several adoptions taking place throughout the day. One of the most heartwarming highlights came from within our own team—our Business Manager, Kaetlyn, couldn’t resist and adopted two adorable kittens! Seeing our team lead by example and open their hearts to rescue animals made the day even more special. Events like this remind us how important it is to support our local rescue partners and give these pets a chance at a better life. We loved having Windsor Kittens in our showroom and are so grateful for the incredible work they do in our community.
Williams Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Charlotte, this is a harsh reality. Helping others strengthens communities, which is why Williams Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Williams Subaru have helped nearly 900,000 children and adults in urgent need. On 02/07/2025, Williams Subaru donated 204 coats to The Relatives. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Supporting Local Kids: Snack Bags for Thompson Child & Family Focus After-School Program - Kaitlyn M
Williams Subaru was proud to support Thompson Child and Family Focus by packing and delivering snack bags for their after-school program. Thompson is a local nonprofit dedicated to strengthening children, families, and communities through trauma-informed care, early childhood education, and mental health services. Their after-school program plays a vital role in providing a safe, supportive space for children to learn, grow, and receive the care they need outside of school hours. Our team came together at the dealership to pack bags filled with snacks, offering a small but meaningful boost to kids who benefit from the consistency and nourishment Thompson provides. After packing, the bags were delivered directly to Thompson, where they were distributed to students in the program. This effort is just one way Williams Subaru continues to give back to our community and support organizations that create lasting impact.
Serving Those Who Serve Us: Police Appreciation Week at Williams Subaru - Kaitlyn M
In honor of Police Appreciation Week, Williams Subaru proudly put together care packages for the dedicated officers of the Charlotte-Mecklenburg Police Department. Our team assembled bags filled with essential goodies from snacks, energy drinks, and other on-the-go items to help fuel the hardworking men and women who keep our community safe every day. We personally delivered the bags to our local CMPD location as a small gesture of gratitude and respect. It was a meaningful opportunity for our team to connect with officers, say thank you in person, and show our appreciation for their tireless service and commitment. At Williams Subaru, giving back to our local community is at the heart of everything we do. Supporting our first responders through acts of kindness like this is just one of the many ways we live out the Subaru Love Promise. We’re proud to stand behind those who serve and protect our Charlotte community.
Supporting the Off-Leash Dog Park at the Whitewater Center - Kaitlyn M
Williams Subaru was excited to partner with Whitewater Center to show some love to one of our favorite local spots, the Off-Leash Dog Park. Our team spent the day out at the park, connecting with fellow dog lovers, handing out Subaru pet gear, and making sure every pup had a great time! From bandanas and toys to treats and giveaways, it was a day full of smiles, wagging tails, and community spirit. The Whitewater Center is more than just an adventure hub; it’s a place where people and pets can enjoy the outdoors together. Supporting the Off-Leash Dog Park aligns perfectly with our values at Williams Subaru and our commitment to the outdoors and pets. We believe in supporting spaces that promote connection, wellness, and a little bit of muddy fun. We’re proud to be part of a community that cares so deeply for its people and its pets.
Racing for Hope: Williams Subaru Supports the KinderMourn Duck Race - Kaitlyn M
Williams Subaru proudly sponsored the KinderMourn Hope Floats Duck Race at the Whitewater Center which was a fun-filled day where thousands of rubber ducks raced down the rapids in support of a meaningful cause. Families from all over came together to cheer on their ducks and enjoy a day of community and connection. The Duck Race benefits KinderMourn, a nonprofit that provides counseling and support to families grieving the loss of a child or loved one. Their work brings hope and healing during life’s most difficult moments. Supporting events like the Duck Race is just one of the many ways our team demonstrates commitment to give back to the community. We believe in lifting up the organizations that care for our neighbors, and we’re honored to stand behind KinderMourn and their compassionate work.
Williams Subaru Delivers Warmth to Levine Children’s Hospital - Ashley W
Each summer, Williams Subaru proudly participates in the Subaru Loves to Care initiative to support young patients at Levine Children’s Hospital. In partnership with The Leukemia & Lymphoma Society, kind and caring Williams Subaru team members deliver warm blankets and fun craft kits to children undergoing treatment. These small gifts are a powerful reminder that the community stands with childhood cancer patients and their families. Through this heartfelt effort, Williams Subaru shares comfort, compassion, and care—because loving our community is at the heart of everything they do.
Big Saturday with Charlotte Country Day School - Kaitlyn M
At Williams Subaru, giving back to our community is a core part of who we are and our partnership with Charlotte Country Day School is a meaningful reflection of that commitment. This year, we were proud to support the school’s annual Big Saturday celebration, a beloved event that brings families, students, and staff together for a day of fun, connection, and fundraising. As part of the festivities, Williams Subaru sponsored an exciting car raffle, with the winner receiving a credit toward a new car. All proceeds from the raffle and Big Saturday activities directly support the school’s programs, helping enhance educational resources, fund student activities, and improve campus initiatives that benefit the entire school community. Partnering with Charlotte Country Day School allows us to invest in the future of our local students and show our support for the educators and families who make it all possible. It’s partnerships like these that truly bring the Subaru Love Promise to life by creating opportunities, strengthening communities, and driving positive change. We’re proud to play a small part in something so impactful, and we look forward to continuing our support for Big Saturday and the incredible mission of Charlotte Country Day School.
Humane Society of Union County Pet Adoption at Williams Subaru - Kaitlyn M
Our showroom transformed into a place of wagging tails, happy purrs, and second chances. In partnership with the Humane Society of Union County, we hosted a heartwarming adoption event right here at the dealership, welcoming adoptable cats, kittens, dogs, and puppies for a day full of love, connection, and hope. From the moment the event began, families and animal lovers of all ages came through our doors, ready to meet their future furry companions. Best of all, several pets found their forever homes that day. Watching meet-and-greets turn into life-changing adoptions was a powerful reminder of why we do what we do. For each animal adopted, it wasn’t just a home, it was a new beginning and a second chance. It was a day filled with smiles, belly rubs, and joyful connections which is a proud example of the Subaru Love Promise in action. At Williams Subaru, we believe in supporting the organizations that work tirelessly to care for those who can’t speak for themselves. We’re incredibly grateful to the Humane Society of Union County for their partnership and for trusting us to host such a meaningful event.
Sharing the Love with Jane's Fund - Tori B
This year, Williams Subaru selected Jane's Fund to be their local beneficiary during the 2024 Holiday Season. Williams Subaru backs their mission to support students in under-resourced schools and families with a child battling terminal cancer. Through donating $250 for every new Subaru purchased or leased and $5 from every routine service visit during the Share the Love Event, Wiliams Subaru raised $26,000 for Jane's Fund! These dollars were put towards a life-changing purchase for a family and an opportunity for 8th graders to explore beyond the Queen City. In December, the very same day Jane's Fund met the team at Williams Subaru, an urgent need came to the organization's attention for a family with a transportation crisis. Seven-year-old Kaiden had been diagnosed with medulloblastoma (brain cancer) and amidst undergoing chemotherapy and radiation, Kaiden's mom's car chose the wrong time to quit working. Jane's Fund and Williams Subaru were able to provide Kaiden's family with a used Subaru within hours of receiving the request. It even had room to fit his wheelchair so Kaiden could be safely transported to and from treatments and the family could focus more on the time they have together. Williams Subaru also contributed to an 8th grade field trip to Atlanta for Ranson Middle School, during which students will get to explore a new city, take part in new activities, and learn about the city's history. Williams Subaru is honored to contribute to providing transformative educational experiences that open new doors for students. The trip will expose students to career opportunities, life opportunities, and history beyond Charlotte, with the potential to change the trajectory of students' paths.
