The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Williams Subaru Charlotte dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Society of Charlotte, Humane Society of Union County NC, Kindness Kennels
HAWK - Habitat And Wildlife Keepers
Shamrock Gardens Elementary, Rama Road Elementary School
Second Harvest Food Bank Metrolina, Common Heart
ACEing Autism, North Carolina Leukemia & Lymphoma Society, Levine Children's Hospital
Love Promise Stories from Williams Subaru Charlotte
Subaru and Williams Subaru Charlotte believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Delivering Supplies, Support, and Smiles to Rama Road Elementary School - Kaitlyn M
As part of the Subaru Loves Learning initiative, our Williams Subaru team proudly delivered school supply boxes along with a donation to Rama Road Elementary School to help students start the school year strong. Filled with essential classroom materials and inspiring learning tools, these boxes and funds serve as a heartfelt reminder to students and teachers that their community is here to support them every step of the way. Education is a powerful foundation for a brighter future, and Subaru believes every child deserves the opportunity to learn, grow, and thrive. This initiative is so meaningful to us because it’s about empowering classrooms, supporting educators, and giving students the confidence they need to succeed. Seeing the smiles and excitement as we dropped off the supplies and donation was truly heartwarming. For Williams Subaru, moments like these reflect what our Love Promise is all about which is making a positive impact, showing up for our community, and helping create brighter futures for the next generation.
Making Every Step Count at the Community Matters 5K - Kaitlyn M
Williams Subaru was honored to sponsor the Community Matters 5K once again, held at Community Matters Café by Charlotte Rescue Mission. This inspiring event brings people together to support individuals on their journey of recovery while raising funds for vital programs that change lives. Being part of a race that champions hope, resilience, and second chances is something we look forward to every year. The day was filled with energy and emotion as runners of all ages took to the course, many of them current program participants who have overcome incredible challenges and are building brighter futures. It was deeply moving to see them cross the finish line surrounded by encouragement and support from the community. We were also proud to cheer on a few of our own team members who joined the run, making the day even more meaningful. Events like the Community Matters 5K are a powerful reminder of what it means to come together for a greater purpose. For Williams Subaru, supporting Charlotte Rescue Mission’s work is more than a sponsorship, it’s a reflection of our commitment to strengthening our community, one step at a time.
Sharing Warmth and Hope Through Subaru Loves to Care - Kaitlyn M
Every summer, Williams Subaru proudly takes part in the Subaru Loves to Care initiative in partnership with The Leukemia & Lymphoma Society, a program dedicated to bringing comfort and support to children and families facing cancer. Our team visits Levine Children’s Hospital to hand-deliver cozy blankets and engaging craft kits to young patients undergoing treatment. These thoughtful gifts are more than just items, they’re a symbol of hope, strength, and the community’s unwavering support during a difficult journey. For our team, this initiative is one of the most meaningful moments of the year. It’s a chance to step beyond the showroom and connect with families in a deeply personal way, reminding them they’re not alone. Seeing the smiles on the children’s faces and knowing we’ve brightened their day — even just a little — is what Subaru’s Love Promise is all about. Through Subaru Loves to Care, Williams Subaru is honored to spread warmth, compassion, and kindness where it’s needed most. Because for us, loving and supporting our community is more than a mission, it’s at the heart of everything we do.
Around the Crown 10K: A Labor Day Tradition We Love Supporting - Kaitlyn M
Williams Subaru was proud to once again sponsor the Around the Crown 10K, one of Charlotte’s most exciting running events, held over Labor Day weekend. The annual race brings together thousands of runners from across the region, all coming together to celebrate community, health, and the joy of movement. As part of our ongoing commitment to supporting local events that make a positive impact, our team was thrilled to be a part of the fun from start to finish. Throughout the weekend, our team was on-site cheering on participants and handing out Subaru goodies to runners and spectators alike. We even collaborated with our friends at Summit Coffee and Ice Cream to give free scoops to Subaru owners, a sweet way to say thank you to our incredible Subaru community. We also had a few of our own team members lace up their running shoes and participate in the event, making the day even more meaningful for everyone involved. The Around the Crown 10K has become one of our favorite annual traditions, and we’re grateful for the opportunity to support such a vibrant, uplifting event. It’s more than just a race, it’s a celebration of endurance, togetherness, and the incredible Charlotte community we’re proud to serve. We’re already looking forward to next year’s run and another chance to cheer on every step of the way!
A Purr-fect Day with Windsor Kittens at Williams Subaru - Kaitlyn M
We recently had the joy of hosting an adoption preview event right here in our showroom with one of our amazing partners, Windsor Kittens. They brought an incredible variety of cats and kittens, each one looking for a loving forever home. Our team and visitors were thrilled to meet these sweet furry friends and spend time getting to know their unique personalities. The event was a huge success with several adoptions taking place throughout the day. One of the most heartwarming highlights came from within our own team—our Business Manager, Kaetlyn, couldn’t resist and adopted two adorable kittens! Seeing our team lead by example and open their hearts to rescue animals made the day even more special. Events like this remind us how important it is to support our local rescue partners and give these pets a chance at a better life. We loved having Windsor Kittens in our showroom and are so grateful for the incredible work they do in our community.
Williams Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Charlotte, this is a harsh reality. Helping others strengthens communities, which is why Williams Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Williams Subaru have helped nearly 900,000 children and adults in urgent need. On 02/07/2025, Williams Subaru donated 204 coats to The Relatives. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Supporting Local Kids: Snack Bags for Thompson Child & Family Focus After-School Program - Kaitlyn M
Williams Subaru was proud to support Thompson Child and Family Focus by packing and delivering snack bags for their after-school program. Thompson is a local nonprofit dedicated to strengthening children, families, and communities through trauma-informed care, early childhood education, and mental health services. Their after-school program plays a vital role in providing a safe, supportive space for children to learn, grow, and receive the care they need outside of school hours. Our team came together at the dealership to pack bags filled with snacks, offering a small but meaningful boost to kids who benefit from the consistency and nourishment Thompson provides. After packing, the bags were delivered directly to Thompson, where they were distributed to students in the program. This effort is just one way Williams Subaru continues to give back to our community and support organizations that create lasting impact.
Serving Those Who Serve Us: Police Appreciation Week at Williams Subaru - Kaitlyn M
In honor of Police Appreciation Week, Williams Subaru proudly put together care packages for the dedicated officers of the Charlotte-Mecklenburg Police Department. Our team assembled bags filled with essential goodies from snacks, energy drinks, and other on-the-go items to help fuel the hardworking men and women who keep our community safe every day. We personally delivered the bags to our local CMPD location as a small gesture of gratitude and respect. It was a meaningful opportunity for our team to connect with officers, say thank you in person, and show our appreciation for their tireless service and commitment. At Williams Subaru, giving back to our local community is at the heart of everything we do. Supporting our first responders through acts of kindness like this is just one of the many ways we live out the Subaru Love Promise. We’re proud to stand behind those who serve and protect our Charlotte community.
Supporting the Off-Leash Dog Park at the Whitewater Center - Kaitlyn M
Williams Subaru was excited to partner with Whitewater Center to show some love to one of our favorite local spots, the Off-Leash Dog Park. Our team spent the day out at the park, connecting with fellow dog lovers, handing out Subaru pet gear, and making sure every pup had a great time! From bandanas and toys to treats and giveaways, it was a day full of smiles, wagging tails, and community spirit. The Whitewater Center is more than just an adventure hub; it’s a place where people and pets can enjoy the outdoors together. Supporting the Off-Leash Dog Park aligns perfectly with our values at Williams Subaru and our commitment to the outdoors and pets. We believe in supporting spaces that promote connection, wellness, and a little bit of muddy fun. We’re proud to be part of a community that cares so deeply for its people and its pets.
Racing for Hope: Williams Subaru Supports the KinderMourn Duck Race - Kaitlyn M
Williams Subaru proudly sponsored the KinderMourn Hope Floats Duck Race at the Whitewater Center which was a fun-filled day where thousands of rubber ducks raced down the rapids in support of a meaningful cause. Families from all over came together to cheer on their ducks and enjoy a day of community and connection. The Duck Race benefits KinderMourn, a nonprofit that provides counseling and support to families grieving the loss of a child or loved one. Their work brings hope and healing during life’s most difficult moments. Supporting events like the Duck Race is just one of the many ways our team demonstrates commitment to give back to the community. We believe in lifting up the organizations that care for our neighbors, and we’re honored to stand behind KinderMourn and their compassionate work.
