Affordable Speed and Iconic Style: Meet the 2023 Subaru BRZ

What immediately comes to mind when you think of a sports car? Do you envision an engaging driving experience and cutting-edge technology that comes at a premium? The 2023 Subaru BRZ defies the odds and proves that a sports car can be legendary, capable, and innovative without a sky-high sticker price. Fortunately for you, your search for a Subaru BRZ dealership will soon prove precisely that.

The BRZ is a unicorn of sorts because it’s a sports car everyone can afford. It’s small and lightweight, making it fun to drive and incredibly responsive, but it’s also efficient and sophisticated. However, the perks don’t end there. Here’s everything you can expect from the 2023 BRZ, starting with its reasonable price tag that guarantees you can afford to satisfy your need for speed!

Pricing and Affordability

Sports cars are notorious for their mile-high sticker prices that can leave even deep-pocketed buyers in shock. Fortunately, that’s not the case with the 2023 BRZ, which starts at $28,595.[a] This gets you behind the wheel of the BRZ Premium with a six-speed manual transmission and the all-new 2.4L BOXER engine. It also includes a healthy suite of standard features, including keyless access with push-button start, LED headlights, dual-zone automatic climate control, power windows, and vehicle stability mode.

Power and Capability

Subaru is well-known for its use of the BOXER engine, and the BRZ is no exception. For 2023, the BRZ sees a notable improvement to its powertrain as its 2.0L engine is replaced by a more powerful 2.4L mated to a six-speed manual or six-speed automatic transmission. The all-new powertrain delivers a 15% increase in torque at 184 lb-ft and 228 hp, which is more standard horsepower than rivals like the Mazda Miata. So, what does this mean for the BRZ’s performance?

Determined to make the BRZ more capable than ever, Subaru fine tuned the coupe’s chassis, positioning it half an inch lower to the ground and stretching its wheelbase nearly an inch longer. These modifications enhance the coupe’s overall stability, while its double-wishbone rear suspension optimizes traction, and its front suspension with its MacPherson-type struts improves responsiveness. The result is a sports car that hugs every corner and curve to deliver an engaging and dynamic driving experience.

Subaru enriches this experience and ensures your control with track-inspired features like Vehicle Stability Control. Redesigned for 2023, the standard system offers five unique settings that allow you to finetune the BRZ’s performance. You can even turn the system off and take complete control of the coupe, or you can switch into Sport mode for more aggressive driving. Available with the six-speed automatic transmission, Sport mode mimics the physical connection of a manual transmission and allows the BRZ to downshift faster while holding the transmission in a lower gear, enabling the BRZ to expertly navigate itself at any speed with precision and ease.

Digital Driver Cockpit

The BRZ’s affordable price tag almost makes it too good to be true, leading many to assume that the coupe’s interior leaves much to be desired. However, Subaru doesn’t cut corners with the 2023 BRZ and engineers a driver-focused interior that guarantees your comfort at every turn. So, how does the automaker accomplish such a feat?

Subaru puts everything you need within immediate view or reach via a suite of innovative technology. From the driver’s seat, you have a 7-inch digital dashboard that’s fully customizable to your needs. For example, it shows a digital speedometer readout and tachometer, which changes according to the selected drive mode. In Track mode, the tachometer transforms into a linear graph that quickly gives you the data you need at a glance.

Looking to your right, you’ll find an 8-inch touchscreen display that features the Subaru STARLINK multimedia system. The infotainment system outfits the BRZ with smartphone integration via Apple CarPlay and Android Auto, giving you access to your favorite apps and the ability to make calls, respond to text messages, navigate your route, and more. The display also has Bluetooth hands-free connectivity, audio streaming, a rear vision camera for enhanced visibility, and SiriusXM. Together, these standard features optimize your view and keep you connected and informed so you can focus on the road ahead.

Compact Yet Spacious Design

One of the remarkable features of the 2023 BRZ is that it’s compact yet spacious, proving it offers far more than what the eye can see. As the lightest rear-wheel-drive 2+2 production sports car in America, the BRZ makes clever use of its design to ensure you and your passenger are comfortable and have plenty of room for cargo. For instance, the rear seats fold to deliver a versatile cargo space large enough to carry four racing tires, a set of golf clubs for an afternoon on the greens, or a mountain bike for a weekend adventure on the trail.

Along with this spaciousness, you’ll discover Subaru’s keen attention to detail with upholstery options like the black and red Ultrasuede and leather seating that give the coupe an authentic sport-like feel. In addition, the BRZ’s contoured bucket seats guarantee comfort and position you lower in the vehicle without hindering your visibility. This is thanks to Subaru’s ingenious pillar designs that rely on high-strength steel to create thin A, B, and C-pillars that reduce blind spots and enhance your view from any angle.

Cutting-Edge Driver-Assist Technology

Driving is a tremendous responsibility that requires exceptional focus and attention, especially when you’re behind the wheel of a sports car like the BRZ. Subaru recognizes this and outfits the BRZ with its award-winning suite of driver-assist features. Known as Subaru EyeSight, the system equips the sports car with a Pre-Collision Braking System, Adaptive Cruise Control, a Lead Vehicle Start Alert, and Lane Departure and Sway Warning. When you opt for the automatic transmission, the suite also includes High Beam Assist.

Subaru’s Pre-Collision Braking System actively monitors traffic ahead, alerting you to potential collisions to give you plenty of time to respond. Tools like Lane Departure help you keep the BRZ centered in its lane, while Sway Warning ensures you maintain control. Advanced tools like Adaptive Cruise Control transform your experience on the highway by actively monitoring traffic and adjusting the BRZ’s cruising speed as needed to maintain a safe distance based on traffic flow.

Subaru Does It Again

In a world where high prices designate luxury and exclusivity, Subaru stays true to its roots and dares to be different. The 2023 BRZ is affordably priced and an incredible value, proving that a sports car doesn’t have to cause sticker shock. Quite the contrary is true, especially when you look at everything the 2023 BRZ has to offer and how it showcases what Subaru does best–delivering impressive capability, engaging performance, and a host of features at a fraction of the cost.

You don’t simply have to take our word for it. The BRZ is no stranger to acclaim, earning numerous awards across the industry. For example, you’ll find it on Car and Driver’s 10 Best List for 2022, a 40-year tradition that’s highly competitive and measures a vehicle’s value, driving experience, and purpose. Other honors include Edmunds’s “Top Rated Sports Car” designation and a Top Safety Pick+ Award from the Insurance Institute for Highway Safety.

So, have we piqued your interest? As with any vehicle, we encourage you to get behind the wheel of the 2023 BRZ to experience it for yourself, as the new model is expected to arrive this summer. In the meantime, those interested in the new BRZ are welcome to contact us here at Williams Subaru for all available information, as well as when you will be able to experience this amazing sports car up close and personal at our dealership.

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