May 12, 2023
A red 2023 Subaru Impreza driving on an open road with bicycles on the roof

For those who are currently in the market for a new vehicle, the process of finding the right one can sometimes seem exhausting. With a marketplace full of different makes and models, finding one that delivers a sustainable level of quality for a cost that’s agreeable to the average income can feel like finding the needle in the proverbial haystack. However, what if we told you that things just got a little bit easier? Because they certainly have, especially at Williams Subaru, your local North Carolina Subaru dealer, where the 2023 Subaru Impreza is leading the way for vehicles that have above-average quality for the average consumer, all the while having a lower-than-average price. As we’ll soon find out, there’s nothing average regarding this vehicle.

Lower Than Average Cost

For the individual who survives on an average income, keeping a keen eye on the cost of necessary items is of the utmost importance. After all, many have made the mistake of overstretching their budget and living outside of their means, and this is something that you have no intention of doing. Luckily, the Subaru Impreza is ideal for those who put stock in cost-effectiveness. With a starting MSRP of only $19,795, the Impreza is one of the most affordable compact cars on the marketplace, being less expensive than the Mini Cooper, Honda Civic, and even the Mazda3.[a] You’ll certainly be getting more for your money, which is always a good thing.

A close up of the front tire of a blue 2023 Subaru Impreza

The Qualities of Driving a Subaru

While the cost of the 2023 Subaru Impreza is certainly appealing to the masses who want to save some money on cost, there’s the matter of what exactly you get with your purchase. Well, we’re happy to tell you the specifications associated with the vehicle in question. The Impreza is propelled by a 2.0L four-cylinder engine that produces 152 horsepower and generates 145 lb-ft of torque. This is paired with a CVT (Continuously Variable Transmission), making the vehicle ideal for navigating urban environments and suburbs with minimal difficulty. For drivers who enjoy exerting firm control over their commutes, a five-speed manual transmission is also available, and many have attested to the pep of this setup when compared to the CVT. As is to be expected, the Impreza also has the benefit of Subaru’s Symmetrical All-Wheel Drive, making it able to combat the elements and even some minimal off-roading.

Low-Cost & Reliability, Thy Name Is Subaru

With its low MSRP and capable performance, there’s certainly an appeal that the Impreza holds for thrifty car shoppers. Anyone who’s owned a vehicle can attest to the fact that the up-front cost is just part of the expenses that accompany ownership. Yes, we’re referring to matters beyond just the ever-changing cost of gas, such as maintenance and insurance. You’ll be pleased to know that the cost-effective appeal of the Impreza extends to these factors as well.
The cost you probably think the most about when it comes to long-term vehicle ownership is gas. Now, as we all know, gas prices can fluctuate dramatically, and there is, unfortunately, nothing you can do to plan for that. However, the 2023 Impreza’s gas mileage of 28 MPG in the city and 36 MPG on the highway will allow you to visit the pumps less frequently.

Having routine service performed on your vehicle at regular intervals is how you recoup a return on the up-front cost. The Impreza is certainly a worthy investment in this aspect. Annual repair costs stay below the threshold of $1,000 for the first nine years of ownership, and in that same allotted amount of time, the probability for a major repair to take place remains below 15%. This is better than the industry average and illustrates the level of quality that Subaru demonstrates in its vehicles.

One thing that nobody wants to pay for, but everybody needs to have is vehicle insurance. Here in North Carolina, you are required to have at least bodily injury and property damage insurance. There is a wide range of prices for insurance, depending on the model year and trim of your vehicle and your driving record, but the Subaru Impreza is on the lower end of the cost spectrum. Since it has a lower starting cost, insurance premiums will also start at a lower rate. No matter which way you look at it, the Subaru Impreza is a cost-effective choice for the modern driver.

The rear cargo area of a 2023 Subaru Impreza packed with cycling and camping gear

Interior, Technology, & Innovation

Now that we’ve taken a thorough and detailed look at the performance and cost-effectiveness that makes the Subaru Impreza an impressive specimen on the marketplace, it’s time to get behind the wheel and see what advantages we see in the interior. After all, this is where you’ll be spending a significant amount of time, and you won’t be disappointed with what’s offered.

The interior of the Impreza has a very considerable emphasis on being user-friendly. What makes the vehicle unique from so many other of its competitors is its design and layout that’s geared towards everything being at arm’s reach and easily accessible. The infotainment screen anchors the interior and provides access to standard features such as Apple CarPlay and Android Auto. There’s an emphasis on putting a control scheme in place that’s easy to use and operate. The close proximity to the steering wheel means that you’ll have access to everything you need while still maintaining focus on the road ahead.

Of course, technology plays a considerable role in the safety of you and your passengers while you’re on the road and dealing with the sometimes unpredictable nature that life tends to throw your way. Aided by the benefit of the EyeSight suite of driving assistance features, Subaru grants you oversight on the safety of your commute in the form of collision mitigation and automated emergency braking. These are imperative for preserving reaction time in the event of a potential collision. Perhaps the most impressive part of the Impreza is the five-star safety rating which was awarded to the vehicle by the NHTSA. This is objective testing that’s mandated by a government agency for the benefit of consumers, and the Impreza was given a five out of five in every single category in which it was tested.

Get Behind the Wheel of a 2023 Subaru Impreza

All too often, we’re given the impression that anything of discernable quality comes with a hefty price tag. Well, as we’ve seen here today, the 2023 Subaru Impreza offers consumers everything they could possibly ask for in a vehicle while still being sold at a fair price that’s easily affordable. With a reliable track record as far as maintenance is concerned and low insurance costs, there’s no wonder why more people are fascinated and impressed with what Subaru has to offer, year after year.

When it comes to being impressed, look no further than the experts at Williams Subaru for all of your immediate vehicle needs. As a brand, Subaru has always gone out of its way to offer its customers the very best, and this is a principle that we believe very strongly in adhering to. With an expansive selection and a knowledgeable staff, we can help you choose the perfect vehicle that perfectly conforms to your needs and help you make an investment that you’ll be able to recoup a sizable return on. Whether you’re in the market for a new vehicle, need the routine service to keep it running its best, or even need to secure financing, we’re here to help.


[a]MSRP may change without notice. See dealer for complete details.