Sep 8, 2023
A dark grey 2024 Subaru Crosstrek Limited driving through a rural hillside

If you haven’t looked for a Concord Subaru dealer lately, you’re missing out! The 2024 Subaru lineup is loaded with the industry’s safest and most reliable cars and SUVs, and this year’s crop promises to be the most advanced yet. From the best-selling Crosstrek, fully redesigned for 2024, to the family-oriented Ascent three-row SUV, Subaru has an option for just about any buyer, from first-timers on a budget to racing fans who love hitting the Charlotte Motor Speedway on the weekend.

Subaru has long reigned as the family brand of choice for Concord drivers because of its rock-solid commitment to prioritizing safety, but some buyers may not know that this iconic automaker is also pretty good at building cars and SUVs with premium cabins and tons of high-tech convenience features. Subaru proves that drivers can truly have it all, including a stylish exterior and adventure-ready performance. It’s no wonder that Subaru owners are so loyal to the brand. In fact, Subaru ranks highest for brand loyalty among mass-market SUV buyers, according to J.D. Power.

Within the 2024 lineup, potential buyers can choose from an array of models, trims, and equipment packages, each offering a long list of benefits, from base models with low starting MSRPs for buyers on a budget to high-end trims that outfit the cabin with premium leather seating and concert-grade audio systems. The bonus? Except for the track-ready BRZ sports car, every Subaru comes standard with Symmetrical All-Wheel Drive. Here’s a deep dive into the impressive 2024 Subaru lineup.

The Most Diverse SUV Lineup Ever

Subaru comes out swinging against the competition with a 2024 SUV lineup that includes a newly redesigned Crosstrek, a recently refreshed Ascent with seating for eight, and the iconic Outback, now with eight available trims and a 9/10 rating from Car and Driver. Each of these models embodies the crossover ideal, delivering the agility of a passenger car with the rugged capability of a true SUV.

The 2024 Crosstrek

America’s most rugged subcompact crossover is all-new for the 2024 model year. With its extremely affordable starting price, the Subaru Crosstrek appeals to the most budget-conscious buyers, yet there are plenty of opportunities to add comfort and convenience, thanks to a diverse five-trim lineup that includes the luxurious Limited. Choosing the Crosstrek Limited adds standard leather seating and an available 10-speaker Harman Kardon premium audio system.

Trim Highlight: the Premium: Find the intersection of value and convenience with the popular mid-range Crosstrek Premium, which features LED fog lights, push-button start, and raised roof rails for carrying your gear to your next adventure.

The 2024 Outback

Who doesn’t love the Subaru Outback? Subaru has morphed this station wagon-esque SUV into the segment’s most unique offering. Lifted just enough to glide effortlessly over uneven terrain, the Outback retains its car-like architecture for 2024 and delivers big on fuel economy, getting an EPA-estimated 26 MPG in the city and 33 MPG on the highway. Families will also appreciate the roomy cabin and 75.7 cu.ft. of cargo space.

Trim Highlight: the Wilderness: The off-road-ready Outback Wilderness has the goods for drivers who spend time in the national forests around Concord. A higher 9.5 inches of ground clearance, all-terrain tires, and an upgraded 260-hp turbocharged engine contribute to even more capability on and off the trail.

A family roasting marshmallows on a campfire near a blue 2024 Subaru Ascent

The 2024 Ascent

Finding a three-row SUV with standard all-wheel drive and seating comfortable enough to transport the family on a weekend trip to enjoy the indoor water park at Great Wolf Lodge hasn’t always been easy, but Subaru changed all that with the eight-passenger Ascent. For 2024, this capable people mover starts at $34,195 and offers a seven-passenger configuration that adds captain’s chairs in the second row.[a]

Trim Highlight: the Onyx Edition Limited 7-Passenger: High-end comfort and convenience features abound in this upscale trim, which features a massive 11.6-inch touchscreen, kid-friendly StarTex water-repellant seating, and a panoramic moonroof that floods the cabin with natural light. Unique Onyx Edition accents include a black grille and special badging.

Cars, Cars, and More Cars

In a market that seems to become more obsessed with SUVs every year, it’s nice to know that not all automakers have abandoned the passenger car. The popular Impreza returns for 2024 fully redesigned, and the upscale Legacy sedan, which shares a platform with the Outback, offers all-wheel drive versatility in a four-door sedan configuration.

The 2024 Impreza

Completely redesigned for 2024, the newest Impreza gains a more elegant exterior and two available engines. Upgrades to the cabin include standard dual-zone climate control and a 60/40 folding rear seat that lets you stow all your purchases after a trip to the Concord Mills Mall. Fun details include a built-in step alongside the rear seats that affords stable access to the roof rails.

Trim Highlight: the RS: The top-of-the-line Impreza RS holds steady with a $27,885 price tag while offering the more powerful 2.5-liter 182-hp engine standard, along with an All-Weather Package comprised of heated front seats, heated side mirrors, and a de-icer for the windshield wipers.[a]

The 2024 Legacy

Buyers who don’t want to choose between utility and good looks will appreciate the 2024 Subaru Legacy, a sedan with an upscale vibe that rivals German imports costing thousands more. Subaru infuses the Legacy with contours and styling cues that give it an understated elegance. Advanced driver-assist features are prevalent, including the standard LED Steering Responsive Headlights, which aim light in the direction you’re turning.

Trim Highlight: the Touring XT: At the top of the Legacy lineup sits the Touring XT. It features a 260-hp turbocharged engine, 18-inch machine-finished wheels, and stainless steel-tipped dual exhaust. Nappa leather seating is standard, along with heated and ventilated seats for the driver and front passenger and heated seats for the rear outboard passengers.

A Sneak Peek at the High-Performance BRZ tS

Though the marketing team at Subaru is tight-lipped on the new 2024 BRZ tS––the latest go-fast BRZ trim set to launch this model year––the buzz is palpable among automotive journalists and Subaru enthusiasts. The BRZ tS will focus on performance by combining an STI-tuned suspension and Brembo brakes with its rare rear-wheel drive configuration. The sports coupe will also feature upgraded dark gray 18-inch wheels.

Subaru puts the focus on standout exterior details, outfitting the BRZ tS with gold brake calipers and special tS badging on the grille and trunk. Inside, the bolstered seats get a pop of color with bright blue leather accents and blue stitching. STI logos are embedded in the gauge cluster, reminding lucky drivers that this BRZ is ready for the track. The BRZ tS will come with a six-speed manual transmission; no automatic transmission will be offered.

A close up of the trunk badge on a blue 2024 Subaru BRZ tS.

Versatility, Affordability, and Capability Are Everywhere in the 2024 Subaru Lineup

Good news for Concord area buyers: if your new car wish list is a mile long or you’re unwilling to compromise on key features like capability and fuel efficiency, the 2024 Subaru lineup is your starting point. Subaru offers a diverse array of cars and SUVs in multiple configurations that will appeal to a diverse set of buyers. Though each model and trim is a little different, buyers can count on Subaru’s legacy of reliability, safety, and capability.

From new drivers to large families looking for an eight-passenger rig to haul the kids to the SEA LIFE Charlotte-Concord aquarium for an afternoon of interactions with sharks and other marine life, you’ll find the ideal Subaru for your lifestyle and needs at a price you can afford. The fully redesigned Crosstrek and Impreza are perfect for first-time buyers, while Subaru loyalists will appreciate the 2024 Outback, which maintains its much-loved lifted wagon body style. With standard Symmetrical All-Wheel Drive and class-leading safety ratings, it’s time for you to discover why Concord Subaru owners love their vehicles.


[a] MSRP may change without notice. See dealer for complete details.