Charlotte Car Dealership

Subaru is a Smart Consideration

If you've purchased a Subaru in the past, you're probably part of the 96% of Subaru's sold in the last decade that are still on the road today. That's how dependable Subaru's are as a brand across all of their vehicles. If you've never considered Subaru, now has never been a better time. Consider some of these impressive awards Subaru has been honored with in recent memory:

• #1 in brand loyalty two straight years by J.D. Power
• Four time best brand award by Kelley Blue Book
• 2021 IIHS Top Safety Pick
• 2021 ALG Award for the best brand to hold its value

In addition to the accolades that Subaru has deserved during its rich history, it is most known for safety and reliability and, in its modern lineup, has never been more true to form. Subaru is placing high priorities on safety and reliability by installing standard features you won't find on competing brands.

Praise for the lineup has continued to roll in over the years, and 2023 was no exception for the Subaru family, with awards coming in from some of the most prestigious institutions, including Kelley Blue Book and Insurance Institute for Highway Safety (IIHS), as well as popular consumer sites like IntelliChoice, Experian, and The New York Times.

From Kelley Blue Book, Subaru received the 2023 5-Year Cost To Own Awards in five different categories; this award details which vehicles are the lowest cost to own over a five-year period, and Subaru has swept five categories, with five Subaru models awarded, including the Ascent (Mid-Size SUV Three-Row), Outback (Mid-Size SUV Two-Row), Forester (Compact SUV), Impreza (Compact Car), and the BRZ (Sports Car).

Subaru has also picked up the following awards for 2023: Experian's "Built To Last" award, ranking above Toyota and Honda for the amount of vehicles still being driven after ten years; 96% of Subaru vehicles are still on the road a decade later, to be exact. Intellichoice's "Lowest Ownership Cost" award, and IIHS's Top Safety Pick, the last of which was awarded because Subaru has won more IIHS awards than any other brand for the last decade.

With so many accolades, it's easy to see why Subaru remains at the top of the list for drivers. Reliable, cost-effective, and comfortable vehicles aren't exactly a widespread phenomenon, so when you drive a Subaru, you're setting yourself up for success. No matter which Subaru becomes your new vehicle, you can rest assured that you're making a wise investment for the present as well as the future, and this celebrated manufacturer has the awards and accolades to back this up. Let’s take a closer look at why Subaru receives this impressive level of acclaim year after year.

Subaru Safe

Subaru has a standard driver assist safety package called EyeSight that provides confident collision prevention controls to keep everyone less at risk of a serious accident. This includes powerful safety features, including adaptive cruise control, lane keep assist, pre-collision braking, and pre-collision throttle management. These safety features have been found to reduce rear-end crashes up to 85%. Now, these extra eyes on the road will help any Subaru driver in the market for a new Subaru.

All-Wheel Reliability

In many vehicles, the new car buyer will have to pay a hefty premium to get all-wheel drive reliability and performance--not with Subaru. In all but one model, there is standard symmetrical all-wheel drive. All-wheel drive is what you want when the weather gets nasty outside or if you do off-roading. Subaru's all-wheel drive system will more evenly distribute power to all tires, and the driver and passengers will receive the benefit of a safer drive in inclement weather. In addition, everyone will feel a more stable, comfortable ride as the car is more responsive in its handling.

Share the Love

Finally, Subaru and its dealers, like our dealership here at Williams Subaru, are committed to the Share the Love Program that gives back to the people and places we serve. In total, the brand and its dealer network, including our dealership, have contributed over $200 million dollars back to communities all over the country. Subaru and its dealers support programs like Meals on Wheels and the Make A Wish Foundation. Our dealership and Subaru as a brand are committed to making a sustainable, positive impact on people, not just selling cars. This is a difference not many car dealers, let alone businesses in general, can state.

2023 Subaru Highlights

Let's talk specific details about some of our favorite Subaru's here at Williams Subaru.

The 2023 Subaru Forester

Perfect for camping, hiking, and nature enthusiasts, the Forester has a spacious cargo area for all your gear and equipment, as well as storage cubbies throughout the cabin for all those necessities, such as snacks, drinks, electronic devices, and more. The Premium trim level comes with a rear spoiler and 17-inch wheels, as well as a 10-way power-adjustable driver's seat and an onboard Wi-Fi Hotspot, and if you go up a few trim levels to the Touring trim level, you'll rest comfortably in the leather-clad, textured interior. Comfortable, efficient, and roomy, the 2023 Subaru Forester is sure to please.

The 2023 Subaru Solterra Premium

For those interested in a more eco-friendly option, the 2023 Subaru Solterra is completely electric, and it is one sharp, sporty vehicle. Premium trim features include Symmetrical All-Wheel Drive, X-Mode With Downhill Assist Control, EyeSight Driver Assist Technologies, and more. Its fuel economy rating is quite impressive at 94 MPGe on the highway and 114 MPGe in the city. If you need to zoom from one appointment to the next or enjoy spending time in your car exploring new cities, you'll love doing so in the 2023 Subaru Solterra Premium.

The 2023 Subaru Ascent

Looking for a bigger family vehicle? The 2023 Subaru Ascent is an excellent choice. Eight trim levels assure drivers a variety of options, from the Base trim level to the top Touring trim level. You can choose between having seven or eight seats, and even at base trim level, you're treated to a five-star experience with 18-inch alloy wheels, raised roof rails, and the proprietary SUBARU STARLINK multimedia package with Apple CarPlay or Android Auto so that you can pair your phone to your Subaru Ascent for navigation, news, and entertainment. Flexible, affordable, and full of features, the 2023 Subaru Ascent was built for your family, with plenty of room to stretch and enough space to pack the cargo area full of groceries, suitcases, or presents.

The 2023 Subaru Crosstrek

The most compact of the Subaru SUVs, the Crosstrek is available as a gasoline-powered or hybrid model for those who like being more eco-friendly and saving money at the pump. Despite its size, the Crosstrek has a roomy interior with automatic climate control to ensure all on board are comfortable. You can also utilize the infotainment center to navigate, listen to the radio, or plug your phone in to listen to your carefully curated playlist, audiobook TBR pile, or catch up on your favorite podcasts.

Diminutive in size, the Crosstrek still impresses with its 8.7 inches of ground clearance. It also offers an available six-speed manual transmission, and, depending on your powertrain option, you can get 28 MPG in the city and 33 MPG on the highway. If you opt for the hybrid model, you'll get 90 MPGe combined, an excellent way to conserve fuel and finances while also lowering emissions.

The 2023 Subaru Outback

Perhaps the most well-known model of the Subaru line, the Outback is a popular vehicle for families, outdoor enthusiasts, and pet-friendly people. Two engine options are available for the 2023 model, the standard four-cylinder BOXER engine and the optional (or standard at higher trim levels) turbocharged four-cylinder BOXER engine. Also standard is all-wheel drive, which is rare for nearly every other automotive company.

The Outback can handle dirt paths, gravel, and other gentle off-road terrain, so this is a superb vehicle for the individual who wants to travel lightly off the beaten path and perhaps bring a pet along for a short hike or walk through the park. You can also utilize the Outback as a hauler or tower, with the standard engine capable of towing 2,700 lbs and the turbocharged engine capable of towing 3,500 lbs.

Your Trusted Dealership

Buying from a reliable and reputable source has got to be one of the most important aspects of a new car purchase. Williams Subaru is your trusted dealership. Our friendly and knowledgeable staff will share all of their insights about Subaru's with you and help you find the right one to fit your needs. We pride ourselves in removing complexity, confusion, and the cumbersome components that often occur in buying a car. At Williams, we focus on making the experience pleasant because we simplify the car buying process.

Whether It’s a Lease or Loan, We’ll Help You Through the Financing Process

We know that purchasing a new vehicle can feel like taking a big leap; do you trade in your vehicle, sell it, take out a loan, or lease your new vehicle? There are pros and cons to each choice, but there isn't a right or wrong answer. It depends on your situation and what you want the end result to be. What do you want your monthly payment to look like? Do you travel a lot? Are you unsure as to which model will suit you best? These and other questions must all be considered to ensure you make the best decision, and our dedicated finance department is here to walk you through each step of the process and help you make an informed decision.

If you are looking to apply for a loan, you'll need to consider the following: monthly payment amount, your current credit score, and type of vehicle. If you take out a loan, it spreads out the upfront cost of the vehicle, allowing you to make payments over a specific period of time. It may actually increase your credit score, which would benefit you down the road when looking at a new vehicle, recreational vehicle, or even a house. You'll own the car at the end of the loan, and if it's what you want, then you're all set.

Loans are not always an option for some individuals, whether for practical purposes or personal preferences, so some might opt for a lease instead of a loan. It's similar to a long-term rental. You don't own the vehicle; you simply pay to use it for a certain period of time. This is less of a commitment, which is helpful for those considering a move or someone that would like the option to trade out vehicles every few years. Whatever your choice, we're here to help you with the paperwork so you can drive off the lot with the Subaru you want at a reasonable price.

We’re Also Your One-Stop Shop for Maintenance, Repairs, and Parts

Whether you buy, take out a loan, or sign a lease, once you have your vehicle, you’re going to need a reliable mechanic who can take care of maintenance and repairs. Not everyone knows how to repair or maintain Subarus, and there are some proprietary parts that only Subaru-trained mechanics will know about - which is why we offer a garage complete with Subaru mechanics, Subaru parts, and maintenance tools and materials. We offer year-round care for your Subaru, whether you’re dealing with snow, rain, mud, dirt, or ice.

Even if you already have a mechanic, you’ll need Subaru parts, and you may also want to browse the most popular Subaru accessories, some of which are not carried by regular retailers. When you own a Subaru, you want a trained professional taking care of it, and you’ll also want the parts specifically made for it, instead of installing generic parts when the time comes. A well cared for machine will last for years, which is why we highly recommend that instead of allowing someone to do a subpar job, or using generic parts, you have a certified professional as well as a garage that carries the parts you know are high quality.

Drop in any time to see what we can offer, and if you need maintenance or repairs, feel free to give us a call. You can drive up, have your Subaru inspected, and then talk to someone who can tell you what’s going on, what part or parts you need, the maintenance schedule for the specific vehicle, and accessories you might be interested in, as well as the expected repair or maintenance time and cost. Here at Williams Subaru, we want nothing but the best for you and your Subaru, so we’ll take care of whatever maintenance and repair issues that arise.

We're Waiting for You at Williams Subaru

If you're just starting your research for a new car, or you're in the thick of the hunt, check us out at Williams Subaru. We are a reputable Charlotte car dealership that wants to earn your trust. The amazing lineup of Subaru's we can show you are safe, reliable, and fun vehicles, and with so many to choose from, there is sure to be one perfect for your personality and lifestyle.

Buying a vehicle from Williams Subaru sets a high bar because you won't find a great team to help you find the perfect car just anywhere. Whether you need expert knowledge, certified service, or creative financing, stop by and visit with us to start the search for the perfect model. We also offer an amazing, user-friendly, 100% online experience too. If you want to begin your shopping experience there or do it all online, that's fine too. No matter what, if you add us to your list of resources to consider, we promise you won't be disappointed.