2023 Subaru Outback vs 2023 Volkswagen Atlas Cross Sport
The midsize SUV segment is fiercely competitive as automakers work diligently to respond to driver needs and exceed expectations by offering value-oriented packaging, heightened performance, and greater versatility. However, it's no surprise that some automakers accomplish this balance better than others. We see this firsthand when comparing the 2023 Subaru Outback vs 2023 Volkswagen Atlas Cross Sport.
Volkswagen rose to popularity with the Beetle but now relies on SUVs like the Atlas Cross Sport to entice a new generation of drivers to its lineup. However, with a starting price of $34,460, a sparse lineup, and gas-guzzling powertrains, victory is out of reach for the Atlas Cross Sport as long as models like the Subaru Outback are in the race. Subaru's reputation for the Boxer engine and Symmetrical All-Wheel Drive gives the Outback an advantage, which only increases when you consider its value-oriented packaging, exceptional fuel economy, and high-tech features. With the 2023 Outback, drivers get the best of everything at a fraction of the price.
How else do the models compare? You may be initially drawn to the 2023 Atlas Cross Sport, but there's a good chance you'll change your mind when you discover the wonderful world of Subaru. Here's a closer look at how these two models compare and why the Outback continues to lead the race as the most versatile midsize SUV in its class.
| 2023 Subaru Outback | VS | 2023 Volkswagen Atlas Cross Sport |
|---|---|---|
| $28,895[a] | MSRP | $34,460 |
| 11.6 | Screen Size (in) | 8 |
| 28 | Fuel Economy (MPG) | 23 |
| 9.5 | Ground Clearance (in) | 7.5 |
Value and Packaging
More for Less
Volkswagen asks drivers to pay more out of the gate, with the 2023 Atlas Cross Sport SE starting at $34,460 compared to the 2023 Subaru Outback Base at $28,395.[a] Unfortunately, the higher sticker price doesn't give you anything extraordinary. In fact, you're paying more for less.
The 2023 Atlas Cross Sport SE has a 6.5-inch center display, but the Outback Base offers a larger, seven-inch display with Subaru's Starlink Multimedia System. The entry-level Atlas Cross Sport also features basic safety tools, like Forward Collision Warning, Blind Spot Monitor, and Automatic Emergency Braking, but the 2023 Outback continues to outperform with its award-winning EyeSight Driver Assist technology that is standard across the lineup.
Differences in Value
These entry-level models set the stage for the vast differences in values between the Outback and the Atlas Cross Sport. For example, Volkswagen requires you to spend far more as you climb the five-trim lineup, going from the SE to the SE with Technology, SEL, SEL R-Line Black, and the SEL Premium R-Line. By the time you reach the top-tier trim, you're spending nearly $9,000 more than what Subaru asks for its luxurious Touring XT, the final option in the 2023 Outback's nine-trim lineup. Is it worth it?
The top-tier 2023 Atlas Cross Sport SEL Premium R-Line is priced north of $50,000 and is immediately distinguishable by its R-Line aesthetic. Inside, it offers every feature in the Volkswagen wheelhouse, from the Overhead View Camera to the premium Fender audio system. This SUV also features heated and ventilated front seats, heated second-row seats, and driver-assist tools like Park Assist. In contrast, the modestly-priced 2023 Outback Touring XT is far more impressive because Subaru doesn't ask you to compromise or spend a fortune. Instead, you can get behind the wheel of this all-wheel drive powerhouse and enjoy a 2.4L turbocharged engine, a power moonroof, heated and ventilated front seats, premium Nappa leather upholstery, and exclusive interior accents at an affordable price.
Performance and Efficiency
Looking Beyond Horsepower
On paper, the 2023 Atlas Cross Sports looks like the better performer. Its two-engine lineup starts with a turbocharged 2.0L inline-four that produces 235 hp and 258 lb-ft of torque, making the base models engaging to drive. Those looking for pure thrills behind the wheel have to pay a premium for the available 3.6L V6 engine that promises 276 hp and 266 lb-ft of torque, which is only a slight difference in torque that doesn't seem worth it when you consider rivals like the 2023 Outback.
Subaru is renowned for its use of the Boxer engine and Symmetrical All-Wheel Drive, with models like the 2023 Outback continuing the automaker's reputation for making all-wheel drive standard across most of its lineup. This gives the Outback a significant performance advantage over the Atlas Cross Sport, which comes standard as a front-wheel drive SUV. The difference is noticeable with either engine.
The Outback's standard 2.5L Boxer engine delivers 182 hp and 176 lb-ft of torque, which is adequate power for a base model when you consider the all-season confidence guaranteed by the Symmetrical All-Wheel Drive system. More performance is available with the optional 2.4L turbocharged Boxer engine, which produces 260 hp and 277 lb-ft of torque, exceeding the torque output of the V6 powertrain in the Atlas Cross Sport lineup. How does this performance impact efficiency? It's not what you'd expect.
Fuel Economy
The Atlas Cross Sport relies on an eight-speed automatic transmission, whereas Subaru equips the Outback with a continuously variable transmission. This system is known for its efficiency because it can seamlessly shift gears for optimal power delivery. The proof is in the pudding, with the 2023 Atlas Cross Sport rated for no more than 21 MPG in the city and 25 MPG on the highway as a front-wheel drive model with the standard 2.0L power plant. Opting for the V6 and all-wheel drive dramatically impacts the SUV's efficiency, reducing it to 18 MPG in the city and 24 MPG on the highway. In contrast, the 2023 Outback modestly sips fuel and is rated for up to 26 MPG in the city and 32 MPG on the highway. Even its more powerful turbocharged engine gets 22 MPG in the city and 29 MPG on the highway.
Technology
Technology Can Be Affordable
The higher starting price of the 2023 Atlas Cross Sport may lead you to believe that you're getting more tech-savvy features. Unfortunately, that isn't the case. While Volkswagen equips its SUV with modern technology, the 2023 Outback has an undeniable advantage in entertainment features. Plus, Subaru has the award-winning EyeSight Driver Assist Technology working in its favor.
The 2023 Atlas Cross Sport has a standard 6.5-inch or available eight-inch center display, but that pales in comparison to the Outback's optional 11.6-inch infotainment system. As expected, both models treat the center displays as connectivity hubs, with Volkswagen offering App-Connect to give you access to your smartphone via Apple CarPlay or Android Auto. The Outback offers similar features via the Subaru Starlink Multimedia Plus system, which includes wireless smartphone integration, navigation, on-screen audio controls, Bluetooth, HD Radio, and SiriusXM Travel Link.
Beyond Connectivity
Beyond connectivity tools, Subaru and Volkswagen also ensure you have the latest safety and driver-assist tools by outfitting their models with tech suites like IQ.Drive and EyeSight Driver Assist Technology. The Volkswagen IQ.Drive focuses on building driver confidence with tools like Travel Assist, Adaptive Cruise Control, Blind Spot Monitor, Front Assist, Lane Assist, Emergency Assist, and Rear Traffic Alert. Enjoying the full spectrum of features requires upgrading to the top trims, which include Park Distance Control, Park Assist, Light Assist, and Dynamic Road Sign Display.
Subaru's EyeSight Driver Assist Technology is a better value for several reasons. It's standard across the lineup, meaning Subaru doesn't ask drivers to spend extra for confidence behind the wheel. Instead, every model in the nine-trim fleet is equipped with Advanced Adaptive Cruise Control with Lane Centering, Lane Keep Assist, Pre-Collision Braking, and Pre-Collision Throttle Management. Top-tier trims build on these features, adding a secondary camera to expand your visibility and complement cutting-edge features like Automatic Emergency Steering, which can help you avoid a collision when traveling at speeds under 50 mph.
Your Outback Destination
The 2023 Subaru Outback is one of the best values in the midsize segment because Subaru refuses to ask drivers to compromise. This SUV is versatile and functional, offering all-season and all-weather confidence with its Boxer engine and Symmetrical All-Wheel Drive system. It's the complete package, and it's one of the many reasons we're proud to carry the Subaru name.
Subaru raises the bar with the Outback, and we do the same when it comes to delivering an unparalleled customer experience. Our customers have experienced this firsthand since we opened our doors in the late 1930s, serving generation after generation of drivers throughout the Charlotte region. Because of this, Williams Subaru has become a trusted automotive partner, but more importantly, a team you can call family.
We honor Subaru's Love Promise in every aspect of how we operate, and it shows in awards like our 2023 Subaru Love Promise Customer and Community Commitment Award. We're passionate about the Subaru lineup and everything the automaker stands for in the industry, and we're dedicated to sharing that passion and excitement with you. In doing so, we've redefined the dealership experience by cultivating a laid-back culture that lets you set the pace when finding the best Subaru for your needs.
This unique approach pairs exceptionally well with our small-town values, transparent pricing, and long-term commitment to you. Williams Subaru isn't just here to sell you an SUV like the Outback; we're here to help you get the most out of your investment every mile ahead. It's a partnership that lasts a lifetime.
[a]MSRP may change without notice. See dealer for complete details.
