Subaru SUV for Sale
What does Subaru embody or represent to you? For many, finding a Subaru SUV for sale is like hitting the automotive jackpot because it guarantees an exceptional and reliable SUV that’s well-equipped, capable, versatile, and ready for adventure. At the same time, it also means joining the Subaru family, one defined by its inclusivity and passion for making the world a better place.
You’ll find this culture and plenty of new and used Subaru SUVs for sale at Williams Subaru. As the most trusted dealer in the Charlotte area, we’re incredibly proud to serve drivers like you, continue the Subaru legacy, and welcome you into the Williams family. So, what can you expect from us?
In business since 1937, Williams Subaru is renowned for its family-like culture and customer-centric approach that distinguishes it from traditional dealerships. Our vast experience has taught us that you’re the reason for our success. You have dozens of dealerships to work with, but you chose us, and that’s a reason to celebrate.
We’re happy to jumpstart that celebration by delivering a unique and rewarding experience defined by transparency and integrity. Our goal is to help you find the perfect Subaru SUV that keeps money in your wallet and exceeds all your expectations. While most dealerships argue this isn’t possible, we prove otherwise. So, now the question is, “Are you ready to experience the Williams Subaru difference yourself?”
Why Shop for a Subaru?
Decades before entering the automotive industry, Subaru began in the aircraft industry as the Aircraft Research Laboratory in 1915. The company’s success in building aircraft for Japan in World War II prompted its expansion, and it was divided into a dozen smaller corporations and rebranded as Fuji Heavy Industries. The subsidiaries produced everything from scooters to engines and chassis, making automobiles a natural progression as the Subaru brand debuted models like the 1500, 360, Sambar, and 1000.
Subaru’s early models set a precedent for its future in the international market. Instead of focusing solely on performance, speed, or advanced technology, Subaru focused on quality. This quality has defined the automaker ever since and is evident in every aspect of the Subaru lineup, from the Forester and Outback to the Crosstrek and Ascent. These models showcase Subaru’s keen focus on building reliable and capable models equipped with Boxer engines and symmetrical all-wheel drive that distinguish them throughout the industry.
Moreover, Subaru’s keen attention to quality isn’t limited to its lineup but extends to drivers, communities, and the world with initiatives like the Subaru Love Promise. Subaru’s high-quality models engineer a unique driver experience grounded in practicality and versatility, but it also reflects a connection to the greater good. For example, driving a Subaru is less about investing in a brand and more about investing in a lifestyle. The company’s focus on inclusivity and positivity showcases as much and reflects the automaker’s ongoing efforts to leave the world a better place, one vehicle and one driver at a time.
Our Exceptional Selection
With decades of experience in the automotive industry, we know the importance of giving our customers plenty of options. Our inventory is the backbone of our dealership and is a source of great pride because of the work we put into ensuring you have only the best models in one convenient location. As a result, we’ve created a Subaru paradise complete with new and used SUVs that can meet every driving, style, budget, and performance need.
Our vast selection of new Subarus is exceptional because it showcases the latest from Subaru, from advanced safety and driver-assist technologies to convenience and connectivity features. In addition, these models engineer confidence because they offer Subaru’s new vehicle warranty coverage, proving the automaker and our team always have you covered. But what if you’re looking for something beyond that new car smell? You’ll find it right here.
While our new inventory is impressive, it’s impossible to miss our used selection of Subaru SUVs. Our team works diligently behind the scenes to thoroughly vet every model to ensure they meet our high-quality standards before being added to our inventory. From comprehensive inspections to reconditioning, our vetting process is one of the best in the industry. More importantly, our transparency in providing you with the inspection and vehicle history report ensures you know everything we know about our used models before you sign on the dotted line.
Subaru Crosstrek
First introduced in 2013, the Crosstrek is a subcompact crossover with a small footprint and incredible value. The five-door Crosstrek is built on the Impreza platform and shares many similarities, from its design to its sedan-like handling. However, it sits higher than the best-selling sedan and offers better ground clearance. Why is this important?
The Crosstrek’s taller ground clearance and increased height give it a rugged stance, which Subaru complements with the Boxer engine and symmetrical all-wheel drive system. The combination is exceptional because it enhances the Crosstrek’s stability and handling, making the SUV agile and responsive so you can confidently navigate slippery or technical terrain. Moreover, it’s one of the few models in the industry that still offers a manual transmission, which gives you a physical connection to the SUV and lets you harness the Boxer engine’s full potential.
The Crosstrek’s capable powertrain and drivetrain ensure an engaging and dynamic experience behind the wheel, but the SUV offers more beyond that. Although it’s the smallest in Subaru’s SUV fleet, its cabin is surprisingly spacious and can comfortably accommodate passengers and cargo with its functional design. Moreover, this function doesn’t compromise comfort, with the Crosstrek outfitted with plush seats, climate control, and a host of amenities that make every ride enjoyable.
Subaru Forester
As a compact crossover, the Forester is next in Subaru’s SUV lineup and takes everything you love and appreciate about the Crosstrek and puts it on a larger scale. The Forester debuted in the late 1990s and, like the Crosstrek, shares a platform with the Impreza. However, while the Crosstrek shares many design features with the popular sedan, the Forester has distinguished itself as a taller and more adventurous model. Over the years, its design has evolved, transforming it from an adventurous station wagon into a modern and stylish crossover.
Even with its evolving design, the Forester has never strayed from its adventurous roots. The model exudes ruggedness with its wide stance and generous ground clearance. These features give it an advantage over rival models that don’t come standard with all-wheel drive or offer the Boxer engine's capability, enhanced stability, and responsive handling. Trims like the Forester Wilderness take these features to the next level, extending the Forester’s penchant for adventure by raising its ground clearance, adding off-road-oriented components, and enhancing its design with distinct design elements that reflect its proclivity for exploring the unknown.
Additionally, the Forester’s cabin, regardless of trim, adds to its appeal and makes the SUV a must-have for adventurers, families, individuals, and couples. It’s widely accommodating because the cabin is engineered to handle all your needs with versatile storage options. The expansive rear cargo area extends the Forester's capacity, effectively managing groceries, camping gear, small tools, luggage, and other items.
Subaru Solterra
Subaru made international headlines in 2021 when it joined the all-electric craze and debuted its first electric SUV, the Solterra. Named after the Latin words for "sun" (“sol”) and "earth" (“terra”), the Solterra is a stunning SUV. It embodies everything drivers love about the Subaru lineup but adds an electric twist.
The all-electric Solterra offers the same exceptional driving experience and capability as its gas-powered siblings. It comes standard with symmetrical all-wheel drive, impressive ground clearance, and an awe-inspiring powertrain that doesn’t require fuel. Instead, you can drive past the gas station and head straight to your garage, where plugging in the Solterra is as simple as charging your smartphone.
Capable on and off the pavement, the Solterra might not be classified as a luxury SUV, but its interior says otherwise. The Solterra offers an exceptional blend of functional yet opulent features that ensure every moment you spend in the driver’s seat is enjoyable and rewarding. For example, the Solterra’s plush seats mold to your body, while premium details accentuate the cabin and give it a modern and sophisticated aesthetic. These features are enhanced by the Solterra’s digital cockpit, which offers everything from functional safety tools to driver-assist and connectivity technologies to keep you informed and connected.
Subaru Outback
The Outback is one of the oldest nameplates in the Subaru lineup, debuting in 1994 as a crossover station wagon. Over the years, the Outback has evolved into a stunning midsize crossover that leaves rivals like the Toyota RAV4, Ford Edge, and Honda Passport in the dust. It’s sophisticated and stylish, capable and agile, luxurious and affordable, combinations that are hard to find in a fiercely competitive segment.
The Outback’s success at blending practicality with capability is remarkable because it doesn’t force drivers to compromise. Instead, the SUV proves you can have it all in a rugged adventurer. It feels just as comfortable exploring the unknown as navigating the highway with your family. Its versatility is phenomenal, making it a best-seller in the Subaru lineup and a favorite among commuters, individuals, couples, and adventurers.
Another aspect of the Outback’s appeal is its unique design. Although it's classified as a midsize crossover, the Outback boasts the likeness of a station wagon that mimics what you’ll see in higher-priced rivals like the Volvo V60 and Audi A4 Allroad. In contrast, the Volvo and Audi models come at a premium and require spending thousands more on the all-wheel drive capability that comes standard on the Outback. So yet again, the Outback gains a distinct advantage over rivals even in the luxury segment, where the brands can’t compete with the reliability and satisfaction behind the Subaru name.
Subaru Ascent
Subaru’s SUV lineup wouldn’t be complete without a three-row model designed for families. The Ascent fits the bill, debuting in 2019 as a midsize crossover SUV. Its three-row layout offers seating for up to eight passengers, depending on cabin configuration, and offers the practicality, capability, and reliability expected of the Subaru name.
As a family-oriented SUV, the Ascent spares no expense or detail when it comes to driver and passenger comforts. The three-row SUV comes standard with Subaru’s proven Boxer powertrain and symmetrical all-wheel drive, adding to its ability and performance on the road. At the same time, Subaru goes to great lengths to ensure the larger SUV doesn’t behave like one, making it agile and capable of delivering a comfortable ride without compromising performance or efficiency.
The winning combination gives the Ascent a distinct appeal among Subaru drivers who need the spaciousness of a three-row SUV. Moreover, Subaru increases the Ascent’s value by equipping it with modern technologies and features that engineer confidence behind the wheel by keeping you and your passengers informed and connected. In turn, the Ascent transforms into a modern chariot that defies convention with its well-equipped trims and affordable price tag.
Why Choose Williams Subaru?
Your search to find the perfect Subaru SUV proves you’re not willing to compromise on quality, capability, or affordability. You want the best SUV and know that means investing in a Subaru. So, why settle for less when it’s time to choose the perfect dealership to handle the sale? Williams Subaru is the best and most trusted name in the area, and here’s why.
Investing in a Legacy
When you shop with Williams Subaru, you’re investing in a legacy that’s defined the Carolinas since the late 1930s. The Williams Automotive Group traces its heritage to 1937 when the first dealership with the Williams name opened its doors. In the decades since then, we’ve expanded our business without losing sight of our humble beginnings, the values that define us, and the customers that have contributed to our success.
Hassle-Free Guarantee
As one of the oldest family-owned and operated businesses in the region, Williams Subaru is renowned for fulfilling our promise to deliver a hassle-free experience. Buying a vehicle can be stressful and overwhelming, but it doesn’t have to be. By operating with integrity and transparency, we’ve transformed the typical car-buying experience into something enjoyable and rewarding. Our hassle-free promise guarantees you get to enjoy the entire experience, from finding the perfect SUV to finalizing the sale.
Guaranteed Credit Approval
The most stressful part of buying a vehicle is wading through the finance process. Money always complicates things, but we’re here to change that with our Guaranteed Credit Approval and Credit Re Establishment Program. Our relationship with numerous lenders allows us to work with all types of credit, helping our customers break the cycle of bad credit and find their financial footing from behind the wheel of a reliable Subaru they love.
Exclusive New Vehicle Limited Warranty
We want you to have confidence in your purchase, which is why we operate with transparency and integrity. However, we know that this confidence or excitement can sometimes wane after you drive off our lot. To mitigate that feeling, we offer an exclusive New Vehicle Limited Warranty on all new Subaru models. This warranty coverage gives you peace of mind on the road by minimizing your out-of-pocket expenses so that you have complete confidence in your Subaru and that our team always has you covered.
Shop for Your Subaru SUV Today
If you’re ready to find the perfect Subaru SUV, it’s time to shop with the best at Williams Subaru. As the most trusted name in Charlotte, we can’t wait to show you what it means to join the Williams and Subaru families. It’s time to get excited and start the celebration!
While you’re here, you’ll find that Williams Subaru offers something unique. We build on Subaru’s Love Promise with our commitment to making our community a better place for everyone who walks through our door. This commitment is seen in our customer-centric approach and our long-term promise to oversee all your automotive needs. As a full-service dealership, there’s nothing we can’t handle when it comes to your Subaru.
Choosing Subaru means investing in one of the most trusted brands in the automotive industry. Likewise, choosing Williams Subaru is an investment in one of the most trusted names in Carolinas. Those choices aren’t hard to make and offer a lifetime of benefits that make your time on the road enjoyable, satisfying, and incredibly rewarding. So, what are you waiting for? Make the choice today at Williams Subaru.
